SITUATION:

Starbucks needed a creative way to introduce and market its new line of delicious blended drinks-the Vanilla and Coconut Creme Frappuccino. They wanted an event that would create excitement and appeal for the new flavors and wanted to use this opportunity as a way to give back to the community.

SOLUTION:

Hire RealTime Productions to design and execute the premier of Starbucks’ new line of blended drinks. A daytime “cocktail party” style event was held at a local Seattle nightlife hot spot, the Bada Lounge. The theme was white, since both drinks premiered were white. In addition to Frappuccino tasting, Starbucks donated $10 to FareStart, a job training and placement program for homeless and disadvantaged individuals, for every person at the party dressed in white. As the event managers, RealTime Productions oversaw:

• Guest RSVPs
• Coordination of giveaways
• Facilitation of security
• On-site management
• Coordination of audio/visual set up
• Food & beverage services
• Facilitation of pre-event logistics
• Budget development & management
• Management of decor & rentals

RESULT:

Our clients were delighted with the 200 media and invited guests who attended the gathering. Positive press was generated for the new line of beverages and RealTime Productions ensured this tasty premier was as smooth as a creamy Frappuccino.