STARBUCKS CREME PREMIERE PARTY

STARBUCKS CREME PREMIERE PARTY

SITUATION:

Starbucks needed a creative way to introduce and market its new line of delicious blended drinks-the Vanilla and Coconut Creme Frappuccino. They wanted an event that would create excitement and appeal for the new flavors and wanted to use this opportunity as a way to give back to the community.

SOLUTION:

Hire RealTime Productions to design and execute the premier of Starbucks’ new line of blended drinks. A daytime “cocktail party” style event was held at a local Seattle nightlife hot spot, the Bada Lounge. The theme was white, since both drinks premiered were white. In addition to Frappuccino tasting, Starbucks donated $10 to FareStart, a job training and placement program for homeless and disadvantaged individuals, for every person at the party dressed in white. As the event managers, RealTime Productions oversaw:

  • Guest RSVPs
  • Coordination of giveaways
  • Facilitation of security
  • On-site management
  • Coordination of audio/visual set up
  • Food & beverage services
  • Facilitation of pre-event logistics
  • Budget development & management
  • Management of decor & rentals

RESULT:

Our clients were delighted with the 200 media and invited guests who attended the gathering. Positive press was generated for the new line of beverages and RealTime Productions ensured this tasty premier was as smooth as a creamy Frappuccino.

SEAHAWKS STADIUM GRAND OPENING

SEAHAWKS STADIUM GRAND OPENING

SITUATION:

Our client sought to design and execute VIP and public dedication and grand opening events for this new NFL football stadium.

SOLUTION:

RealTime organized a VIP dedication ceremony for officials and leaders who were instrumental in realizing the stadium’s development, and provided an opportunity for the general public to experience the new stadium as a participant rather than an observer. As the event design and production manager for both events, RealTime event management and production services included:

  • Theme and concept development
  • Production
  • Signage
  • Entertainment
  • On-site management
  • Facilitation of pre-event logistics
  • Budget development & management
  • Coordination of giveaways
  • Food & beverage services

Public Fanfare Days, held over a weekend, provided an exciting opportunity for enthusiastic fans and curious neighbors to get an up-close look at the stadium and its amenities. Guests had the opportunity to meet alumni Seahawks and Sea Gals, take self-guided tours, and participate in soccer, football, and cheerleading clinics.

RESULTS:

All events were flawlessly executed and well attended.

The VIP dedication ceremony attendance totaled 800 people, including state and local officials, community and local business leaders, Americans with Disabilities and art communities, and stadium team leaders.

An impressive 70,000 visitors attended the public opening.